Powe, B.W. “Marshall McLuhan, the Put­on.” In A Climate 
Charged. Oakville, Ont.: Mosaic Press. 1984.

Powers, Bruce. “Final Thoughts: A Collaborator on Marshall’s 
Methods and Meanings,” Journal of Communication: The Living 
McLuhan 31, No. 3 (Summer 1981), 189­90.

Rosen, Jay. “The Messages of ‘The Medium Is the Message’,” 
ETC: A Review of General Semantics 47, No. 1 (Spring 1990): 45-
51.

Ross, Alexander. “High Priest of Pop Culture,” Maclean’s 78, No. 
13 (3 July 1965): 42-3.

_____. “Worshipful Visit to the shrine of McLuhan,” Financial 
Post 64, No. 7 (18 April 1970).